The target audience for our short film would probably fall under male children between the ages of 4 to 9. This is partly just- for reasons I can’t fully explain- because I would imagine that boys (especially young boys) would take more delight in the concept of being able to manipulate time. Secondly, there is no female presence in our film this would both be a deterrence for girls and a plus for boys, for at that age group, they typically share the judgement that girls are “gross” (and visa-versa). The film has very childish themes and also allows small children having experienced someone bullying or being mean to them, to identify with the main character thus making the film more appealing to them.
The target market would definitely be the adult parent of a young child, they would be encouraged by their children to take them to see the film and also view the underlying themselves, and (hopefully) come to the conclusion that it would be suitable for their infant to see. The film itself though would only vaguely appeal to adults though, as there are no subtle suggestions of adult humour. The film would only offer itself as a form as entertainment for the sake of being entertaining but would mainly be directed at young children.
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